
Google Business Profiles in 2025: What Actually Moves the Needle (and What Can Take You Down Overnight)
If you run a local business in 2025, your Google Business Profile isn’t optional—it’s survival.
When someone searches for what you do, whether it’s “AC repair near me” or “local SEO agency Raleigh,” your profile is often the first thing they see—not your website, not your social media, not your Google listing.
And here’s the truth most people don’t hear until it’s too late: that profile can be taken down at any time. No warning. No clear reason. Just poof—gone. And if you think that sounds dramatic, ask any business owner who’s been hit with a suspension. It’s a black hole that swallows leads, calls, bookings, and sometimes, your cash flow.