SEO & Marketing Strategies for Contractors

Tips, tools, and strategies to help service-based businesses grow online, rank higher on Google, and turn clicks into customers.

Google Business Profiles in 2025: What Actually Moves the Needle (and What Can Take You Down Overnight)

If you run a local business in 2025, your Google Business Profile isn’t optional—it’s survival.
When someone searches for what you do, whether it’s “AC repair near me” or “local SEO agency Raleigh,” your profile is often the first thing they see—not your website, not your social media, not your Google listing.
And here’s the truth most people don’t hear until it’s too late: that profile can be taken down at any time. No warning. No clear reason. Just poof—gone. And if you think that sounds dramatic, ask any business owner who’s been hit with a suspension. It’s a black hole that swallows leads, calls, bookings, and sometimes, your cash flow.

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How Customers Search for Contractors in 2025

Let’s be honest—the process seemed much different today if you were looking for a contractor twenty or thirty years ago.  You’d pull out the Yellow Pages, maybe flip through the classifieds in the back of the local paper, or ask around the neighborhood to see who had a guy they trusted.  Contractors spent money on print ads, handed out fridge magnets, and maybe even put flyers under windshield wipers.

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The Most Overlooked Marketing Move for Service Businesses? Blogging.

In 2025, every service-based business would be blogging their hearts out, right? Turns out most of them aren’t. For contractors, especially AC installers, plumbers, and water heater pros, this is one of the most significant missed opportunities in the game.
We’re talking about blogging. Yes, that thing people think only influencers do. Except here, it’s not about avocado toast or product reviews. It’s about showing up in local search, educating your customers, and quietly building trust that turns into jobs.
You might leave serious money on the table if you’re a contractor and not blogging. Let’s talk about why.
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