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Latest From the Blog

SEO Showdown: Google vs. Bing, Yahoo, and DuckDuckGo—What Contractors Need to Know

If you’re a contractor trying to get your name out there, you’ve probably been told, “You need to show up on Google.” And you do. But here’s the twist most folks don’t think about:

Google isn’t the only search engine in town.

There’s also Bing. There’s Yahoo. DuckDuckGo. And depending on your audience, where they live, or what kind of devices they use, you might be showing up in some places… and totally invisible in others.

So let’s break it down. Not in a techy, jargon-heavy way—but in plain language that actually makes sense. Because if you’re running an HVAC company, doing drywall repairs, or installing water heaters, the goal is simple: you want people to find you when they need you.

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How Customers Search for Contractors in 2025

Let’s be honest—the process seemed much different today if you were looking for a contractor twenty or thirty years ago.  You’d pull out the Yellow Pages, maybe flip through the classifieds in the back of the local paper, or ask around the neighborhood to see who had a guy they trusted.  Contractors spent money on print ads, handed out fridge magnets, and maybe even put flyers under windshield wipers.

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The Most Overlooked Marketing Move for Service Businesses? Blogging.

In 2025, every service-based business would be blogging their hearts out, right? Turns out most of them aren’t. For contractors, especially AC installers, plumbers, and water heater pros, this is one of the most significant missed opportunities in the game.
We’re talking about blogging. Yes, that thing people think only influencers do. Except here, it’s not about avocado toast or product reviews. It’s about showing up in local search, educating your customers, and quietly building trust that turns into jobs.
You might leave serious money on the table if you’re a contractor and not blogging. Let’s talk about why.
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