AI Is Changing Marketing. Here’s How You Can Keep Up.
April 10, 2025
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AI Is Changing Marketing. Here’s How You Can Keep Up. Let’s say we’re sitting at a coffee shop, and you
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AI Is Changing Marketing. Here’s How You Can Keep Up. Let’s say we’re sitting at a coffee shop, and you
If you’re a contractor trying to get your name out there, you’ve probably been told, “You need to show up on Google.” And you do. But here’s the twist most folks don’t think about:
Google isn’t the only search engine in town.
There’s also Bing. There’s Yahoo. DuckDuckGo. And depending on your audience, where they live, or what kind of devices they use, you might be showing up in some places… and totally invisible in others.
So let’s break it down. Not in a techy, jargon-heavy way—but in plain language that actually makes sense. Because if you’re running an HVAC company, doing drywall repairs, or installing water heaters, the goal is simple: you want people to find you when they need you.
Let’s be honest—the process seemed much different today if you were looking for a contractor twenty or thirty years ago. You’d pull out the Yellow Pages, maybe flip through the classifieds in the back of the local paper, or ask around the neighborhood to see who had a guy they trusted. Contractors spent money on print ads, handed out fridge magnets, and maybe even put flyers under windshield wipers.
Drywall used to be a trade people didn’t think much about—until they had a hole in their wall. For years, it was mostly seen as a background task on bigger jobs: hang it, tape it, texture it, and move on.
et’s not sugarcoat it—starting an HVAC business today can feel like stepping onto a football field with nothing but sneakers while the other team’s in full pads, sponsored by every brand you can think of, and already ahead by three touchdowns.
When the Yard Looks Great, But the Bill’s Still Unpaid: The Landscaper’s Dilemma If you’re in landscaping, you’ve probably been
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