Imagine you’re craving pizza and searching for the “best pizza near me.” A few local spots pop up. One profile shows fresh pictures of gooey cheese pulls, daily specials, and a recent post about their new vegan menu. Another looks like it has yet to be touched since the last millennium. Where are you ordering from?

That’s the power of keeping your Google Business Profile (GBP) up to date. Regular updates make your business look active and help Google see you as a relevant player, boosting your visibility and trustworthiness. Let’s discuss why this matters, what you should update, and how to stay on top without losing your sanity.

Why Are Regular Updates a Big Deal?

Keeping your GBP updated isn’t just a nice-to-have—it’s how you stay competitive. Here’s why it’s so crucial:

• Boosts Visibility: Google loves fresh content. When you update your profile regularly, you signal to Google that your business is alive and kicking. It’s like saying, “Hey, I’m here and care about my customers!”
• Builds Trust: Imagine driving to a business listed as “open” on Google, only to find a dark storefront. You’d feel annoyed. Accurate info builds trust and keeps your customers coming back.
• Engages Customers: People love seeing what’s new. Whether it’s a photo of your latest product or a post about a limited-time deal, updates keep your profile exciting and encourage interaction.

What Should You Update?

Your GBP isn’t just about your business name and phone number. Here’s a checklist of what to keep fresh:

1. Business Info

This one’s non-negotiable. Your name, address, phone number, and hours of operation (NAP details) should always be accurate. If your hours change seasonally or for holidays, update them immediately.

1. Posts

Think of this as your business’s mini social media. Use Posts to announce sales, events, new products, or even a fun behind-the-scenes moment. For example, a coffee shop might post about a new seasonal latte or share a photo of their baristas preparing for a big rush.

1. Photos

People eat with their eyes—literally and figuratively. High-quality photos grab attention and give potential customers a sense of your vibe. A bakery might show off its pastries, while a gym could post action shots of classes in progress.

1. Reviews

Reviews from your customers are like gold stars. Encourage happy customers to leave them and respond, even to the tough ones. A simple “Thank you for your feedback!” or “We’re sorry about your experience—let’s make it right” can go a long way.

1. FAQs

If you frequently receive the same questions, answer them proactively in the Q&A section. This feature is your customer service desk, saving everyone time and effort.

How Do Updates Impact Your Rankings?

Here’s the deal: Google rewards businesses that provide value. By regularly updating your profile, you’re showing Google that your business is active and relevant. This can translate to better rankings in local search results.

Even if updates don’t directly boost rankings (Google keeps their algorithm under wraps), they help customers choose you over the competition. A lively, well-maintained profile tells customers, “We’re here, we care, and we’re ready to serve.”

When and How Often Should You Update?

Regular updates don’t mean spending hours every week tinkering with your profile. Here’s a realistic schedule to follow:

• Weekly: Post something fresh. Highlight a product, share a promotion, or talk about an upcoming event. Even a simple “Happy Friday from our team!” works.
• Monthly: Add a new batch of photos. Show off your latest offerings, a team celebration, or a new display.
• Quarterly: Review your basic info. Are your hours correct? Has your phone number changed? Take a moment to check.
• Ongoing: Respond to reviews as they come in. Don’t let them pile up—it’s like ignoring a wave from a friendly neighbor.

Tips for Updating Like a Pro

Want to make sure your efforts pay off? Follow these tips:

1. Be Consistent: Your NAP details should match everywhere—GBP, your website, social media, and even directory listings. Consistency helps Google connect the dots.
2. Keep It Engaging: Don’t just post a message saying, “We’re open!” Add personality. Share a quick tip, a customer success story, or a sneak peek of something exciting.
3. Use Visuals Wisely: Photos and videos grab attention faster than text alone. If you’re a landscaper, post a time-lapse of a yard transformation. If you’re a boutique, showcase a new outfit styled on a mannequin.
4. Monitor Insights: GBP provides data on how people interact with your profile. Use it to see what’s working. If photo views are skyrocketing, add more. If specific posts get clicks, replicate that style.
5. Encourage Interaction: Ask your customers to post questions or leave reviews. A lively profile signals to Google—and your audience—that you’re engaged and active.

Why Do Businesses Neglect This?

Let’s face it, life gets busy. Many businesses set up their profiles and need to remember they exist. Others think it’s just a basic listing, not realizing how much potential it holds.

But neglect comes at a cost. Customers may assume the same about your business if your profile feels outdated or inactive. Worse, you’ll lose out to competitors who try to stay visible and relevant.

When you invest a little time in keeping your Google Business Profile up to date, you’re making life easier for customers and Google. People find the info they need, engage with your business, and feel confident choosing you over someone else.

It’s not about reinventing the wheel—it’s about consistently showing up, like that friend who always remembers to text you back. So, set aside some time each week or month to make those updates and let your profile work magic.  Reach out to Raleighs Top SEO Agency today!